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            <h2 style="font-size: 22px;">如何做品牌设计？</h2>
            <p>发布时间：2015-09-09&nbsp;&nbsp;&nbsp;编辑：Baidu.com</p>
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              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >如何做品牌设计？品牌是一个名称、名词、符号或设计，或者是它们的组合。其目的是识别某个销售者或某群销售者的产品或服务，并使之同竞争对手的产品和服务区分开来。</span
              >
            </div>
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              style="
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                color: rgb(37, 37, 37);
                font-family: 'Microsoft yahei';
                font-size: 14px;
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            >
              &nbsp;
            </div>
            <div
              style="
                margin: 0px;
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                font-family: 'Microsoft yahei';
                font-size: 14px;
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp; &nbsp;
                &nbsp;品牌设计重点是前2个字，品牌。没有品牌，就没有设计，设计是为了打造产品而存在的，品牌则是产品的依托物，好的品牌能够流芳百世，一步走错，品牌就会一蹶不振。品牌设计、品牌策划、品牌推广销售，息息相关。</span
              >
            </div>
            <div
              style="
                margin: 0px;
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              &nbsp;
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              style="
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp; &nbsp;
                &nbsp;品牌策划与建立的十大步骤：</span
              >
            </div>
            <div
              style="
                margin: 0px;
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                font-family: 'Microsoft yahei';
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp;&nbsp;</span
              >
            </div>
            <div
              style="
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp; &nbsp;
                &nbsp;一：了解产业环境，确认自己优势劣势是什么。</span
              >
            </div>
            <div
              style="
                margin: 0px;
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                color: rgb(37, 37, 37);
                font-family: 'Microsoft yahei';
                font-size: 14px;
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            >
              &nbsp;
            </div>
            <div
              style="
                margin: 0px;
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp; &nbsp;
                &nbsp;二：企业本身需要有一个目标，这个目标至少是五年到十年，要给自己信心。</span
              >
            </div>
            <div
              style="
                margin: 0px;
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                color: rgb(37, 37, 37);
                font-family: 'Microsoft yahei';
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            >
              &nbsp;
            </div>
            <div
              style="
                margin: 0px;
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                font-family: 'Microsoft yahei';
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              "
            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp; &nbsp;
                &nbsp;三：完整的企业视觉识别系统，形成维护管理系统。</span
              >
            </div>
            <div
              style="
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            >
              &nbsp;
            </div>
            <div
              style="
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                font-family: 'Microsoft yahei';
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp; &nbsp; 四：确认品牌与消费者的关系。</span
              >
            </div>
            <div
              style="
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp;&nbsp;</span
              >
            </div>
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              style="
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp; &nbsp;
                五：品牌策略／品牌识别这要从大平台角度去看，</span
              >
            </div>
            <div
              style="
                margin: 0px;
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            >
              &nbsp;
            </div>
            <div
              style="
                margin: 0px;
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                font-family: 'Microsoft yahei';
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp; &nbsp;六：品牌责任归属与组织运作。</span
              >
            </div>
            <div
              style="
                margin: 0px;
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                font-family: 'Microsoft yahei';
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            >
              &nbsp;
            </div>
            <div
              style="
                margin: 0px;
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                font-family: 'Microsoft yahei';
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp;
                &nbsp;七：360度整合行销传播计划及执行</span
              >
            </div>
            <div
              style="
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              &nbsp;
            </div>
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              style="
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp;
                &nbsp;八：直接接触消费者，持续记录，建立活的客户资料库</span
              >
            </div>
            <div
              style="
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp;</span
              >
            </div>
            <div
              style="
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp; &nbsp;九：建立评估系统，追踪品牌资产
                去看不同品牌资产的不同项目。</span
              >
            </div>
            <div
              style="
                margin: 0px;
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            >
              &nbsp;
            </div>
            <div
              style="
                margin: 0px;
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                color: rgb(37, 37, 37);
                font-family: 'Microsoft yahei';
                font-size: 14px;
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              "
            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp;
                &nbsp;十：投资品牌持续一致，不轻易改变。</span
              >
            </div>
            <div
              style="
                margin: 0px;
                padding: 0px;
                color: rgb(37, 37, 37);
                font-family: 'Microsoft yahei';
                font-size: 14px;
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              "
            >
              &nbsp;
            </div>
            <div
              style="
                margin: 0px;
                padding: 0px;
                color: rgb(37, 37, 37);
                font-family: 'Microsoft yahei';
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            >
              <span style="margin: 0px; padding: 0px; font-size: 16px;"
                >&nbsp; &nbsp; &nbsp;
                &nbsp;这十点仅仅只是基本的概念，往下深入还有更多的东西等着发掘处理，想要深入了解品牌设计的相关知识，可以看看&ldquo;褚橙&rdquo;的案例，从中可以学到很多知识的。</span
              >
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